Marketing

Without an effective launch process and strategy any new program will fail! It is important to have a formal process in place to evaluate, plan and then execute effective program launches including a detailed timeline with tasks, responsibilities and dates to ensure that a new program is successful.

There are several key areas to consider for any new program launch:

1. What is the Market for the new program?
Who is the ideal customer for this program (age, sex, profile, member, non-member)? The more specific and clearly defined the better!
Why will this particular program appeal to this group?

Hi Fit Pros,

Happy September to you all, and I hope you’re ready and fired up for 2015! For those of you who aren’t (don’t worry, you’re not alone my friends), TrainerLisa’s here to give you some helpful tools to help you get prepared and ready to make 2015 your best year ever!

Planning for the New Year starts…NOW! Not in December, definitely not in January and maximally in November. The reason behind this is when it comes to marketing (trust me on this one), your competitors have already put the “5W’s/1H” of business and marketing! If you’ve already started thinking about what you want to do and what you’ve already done in the past, you’re already well ahead of the pack!

If you work in a gym or contract for a gym, often your hands are tied to what you want to do, but…if you work for yourself…your sky is the limit!

Big box gyms are everywhere. They made their mark in the fitness industry and paved the way for many successful business model practices. I am sure many of you realize the change that is here in our industry as we speak: the growth of group training and facilities geared toward specialty training. I think the big box gyms served their purpose but may be on a downward spiral. I also believe we are now reinventing the wheel and having to create a new branch of service and policies for the average fitness enthusiast. Did the big box gyms do a disservice to the fitness industry? Maybe yes? Maybe no?

I strongly believe that in order to fuel success you must pave a completely separate path from the big box gyms and demand a level of quality and service for your staff and clients like no one else. Separate yourself from everyone else! Why are you different? Fitness can be one of the toughest services to sell so do a damn good job of selling what you believe!