“How much personal information should I be sharing with my clients? Where does the line get drawn of personal vs professional?”

I’ll be honest – I have a group of my clientele that I consider to be my family. I genuinely love and care very deeply for these people. My wife and I invited these clients to our wedding. We wanted to spend the most important day of our life with them. Furthermore, we have been invited to their special occasions amongst spending quality time with them socially on the weekends. This kind of relationship takes quality time to build and is based solely upon trust. This trust has grown and continues to grow more powerful during each of our sessions together.

Personally, I pride myself on running a personal training and health company with the number one goal to always help my clients become happier and healthier physically and mentally. It’s this mentality that I always strive to help them create a better version of themselves. While personal training is indeed very “personal,” inadvertently you should never cross a line or become unprofessional. This behavior only leads to inappropriate tension and awkwardness, which doesn’t help the client progress to reach their goals. So, how did I go from training a first-time client into developing a bond in which they would become family while keeping it professional?

How Do You Create Marketing That Really Works?

You need revenue, and you need it fast. You spend all night writing an ad that beautifully describes your product or service. You include the fact that you’re convenient, have the lowest prices, the highest quality and have been in business since 1431 B.C.

You pay a small fortune to have the ad placed in your local newspaper, radio, and TV. And what happens? The phone never rings… not even once. Why?

What you need to know…

Every business owner has experienced the frustration of spending hard earned marketing dollars and failing to generate any interest or response. That’s because you focused on the wrong things in your ad.

Energization Exercises – A Safe Way to Increase Energy

If someone told you there was a form of exercise that could enhance physical beauty, embellish grace of expression, increase power of mental receptivity, prevent hardening of arteries, enable lasting youth by stimulating circulation and ejecting waste from body, drive away headaches, improve voice, steady the nerves, put on or take off fat as desired, send curative energy to diseased parts, detach scattered attention from the senses, lead to greater concentration, strengthen the mind, and inspire success, you would want to know about it, right?

That is exactly what the famous yoga guru Paramhansa Yogananda promised with the set of 39 isometric exercises he developed called Energization Exercises. I have witnessed remarkable changes in myself and hundreds of others within just one week of starting these exercises. There is a lot of research showing the benefits of isometric exercises. Now that can be applied to this full body workout!

Surviving Fall Marathon Training in August and September

Many of you are probably training for a Fall Half Marathon or Marathon. By October or November, the weather in many parts of the country will become much more favorable for running a successful long distance event. Unfortunately, your training plan calls for you to do long runs during the heat and humidity of August and September. Here are some tips on how to successfully make it through your late summer long runs:

Watch the weather – first and foremost, watch the weather forecast. If you see in advance that your long run will fall on a day with less favorable conditions, you can adjust your plan accordingly. Keep in mind that your running performance drops below optimal levels when temperatures are above 55°F and will fall off 10% or more when temperatures exceed 80.

Getting Clients to Change Their Habits

If you find yourself in challenging conversations with clients around changing nutritional and lifestyle habits, then “Motivational Interviewing” (MI) can be a valuable tool to add to your skill set.

It has certainly served myself well in training VIP clients who want to retain an element of control (and personal significance) when working out or examining their diet! It’s also a good way to customise exercise, nutritional and lifestyle information to best fit the client and their unique circumstances versus the all too common “one-size fits all” approach.

The problem is that MI can appear quite complicated to apply. However, the principles are simple and knowing these alone can greatly enhance your effectiveness to influence and inspire clients to change.

Training the Impingement Client

The shoulder is a complex joint involved with everyday activities such as reaching and sport specific movements. Evidenced based research and my clinic experience as a physical therapist, supports that shoulder impingement is a common movement dysfunction seen in men. This article will review the following about shoulder impingement:

• Pathophysiology
• Common signs and symptoms and contributing factors
• Physical therapy management
• Program design
• Exercises that are contraindicated with rationale

Big Picture Principle: 3 Step System to Simplify Your Client’s Diet Plan

Your clients have probably been bombarded with all sorts of advice and ideas. And you might feel like you are just adding to their burden by recommending yet another regimen to follow. Instead what they really need is a simple shift in mindset and an approach that will allow them to make better choices without sapping their willpower and beating themselves up. If you help them understand some basic principles they can easily remember, you’ll empower them to take control of their health and be responsible for creating more vitality in their lives, with you as the catalyst, not the commander.

When I was a child I started reading nutrition books. I became particular enough about food that my mother was concerned I was anorexic even though I had a big appetite. I actually only went through one phase where I was counting calories and the amount of nutrients I was getting. Most of the time I wanted to enjoy life and not be too particular.

Making Positive Changes In Your Life: “The Magic of WOOP”

Thinking positively or simply dreaming about the desired future is not enough.  Positive fantasies tend to provide short-term pleasure and relaxation only. By fooling our brains into thinking we have already achieved that success (eg a false sense of reality), we lose the motivational energy to do what it takes to meet inevitable challenges and to achieve our goals.

Most of us are taught to ignore or diminish: “The obstacles that stand in our way”. Yet the obstacles that we think block our deepest wishes can actually lead to their fulfillment. The WOOP Method not only helps people gain greater insight into their dominant wishes but also helps clearly identify the obstacles that stand in the way.  By experiencing our dreams in our minds AND facing reality, we can address our fears, make concrete plans and gain the motivational energy to take the necessary action. What’s more, WOOP is not just a popular theory; it’s the result of over 20 years of Scientific research!

How to Develop a Neighborhood (Neighboring Business) Referral Program

In 2006 I met one of the smartest marketers that I have ever had the good fortune to cross paths with. He wasn’t a “guru” of any sort. He was a plain, “everyday” independent contractor. I was building out a home theater in our basement and hired a local company to do the job. I admit that it had taken me a couple of years to make this decision, not because I didn’t have the cash flow, but because I wanted it to be just right and I didn’t want to hire just anyone to do the work.

I shopped around, talked to my neighbors, looked on the web and searched through the yellow pages. Thanks to one recommendation from my neighbor, I settled on a guy named Louis who my neighbor had used to upgrade his kitchen a couple of years earlier.

What health trend do you think has been a positive one that you would like to stick around?

While there are plenty of new, reinvented, and even old fitness trends that are all competing to be the best, fastest, and most beneficial to get the fitness professional and their clients in shape, there’s one that holds truer than all of the others – Body-Weight Training!

So, why body-weight training? 

Enclosed below are three points to further state why body weight training is so effective:

Back To The Basics – To start, body-weight training can be a great tool to help the fitness professional learn about their clients’ movement patterns. You could make the argument that if someone isn’t able to perform stabilization, strength, and power movements using their own body correctly, then they shouldn’t progress into using equipment.

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