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How do I get personal training clients?

It’s a question I heard every time from trainers.

A full-time personal trainer needs 15-20 clients to work 30-40 hours/week considering that the average clients train 2-3 times a week. What other business do you know only needs 15-20 customers? Building up relationships with your clients is the only way to succeed. They love you, not your gym. You must take responsibility for your business and yes, it’s your business even if you work for somebody else!!

I have two rules for success. These two rules have been applied in my career for the past 20 years:

I believe that one of our roles as trainers is to stay current with all of the latest fitness research and trends.  However, it can be tough trying to choose which trends will have staying power.  New trends are constantly emerging, which is great because it gives trainers a chance to engage with our clients in a new way.  Through our expertise, we can determine the right trends to help our clients safely and successfully reach their goals.  Below are three fitness trends that I feel will be sticking around for a while… 

Wearable Fitness Trackers

In this day and age, technology is at the forefront of most industries and fitness is no exception.  In just a few short years, wearable fitness tracking devices (such as Fitbit, Garmin, Jawbone, etc.) have surged in popularity and for good reason.  They are accessible and fun to use, easy to wear (the most popular styles being wristbands, watches or clip-on), plus they give you give real-time statistics to help keep track of otherwise hard-to-measure health data on a daily basis such as heart rate, steps taken, flights of stairs climbed, total  distance covered, sleep, and more.  

I train a couple of older clients during the time my co-workers train a few groups of younger athletes. The groups love to listen to louder pop/rap music that can sometimes be inappropriate in the eyes of my older clients. Do you have any music suggestions that can please both parties? If not, what is the best way to go about this? 

Musical preference is so subjective.  Genres and songs that motivate one person to work out could very well sound like pure noise to another person.  Luckily there is enough musical variety to appeal to everyone’s taste but combining that under one fitness center roof (and one music system) takes a bit of creativity and compromise.