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Hi Fit Pro,

TrainerLisa here, Happy Holidays and I hope you’re excited to kick off 2016 with the renewal of current clients, and an in-box filled with inquiries of potential new clients clamoring for you and your services!

Now, how can you get those fabulous new, committed clients to contact you, let alone show up looking for your services? Well, wonder no more! I’m going to give you some ideas that I hope will get you excited and fired up to get started NOW and not waste another day trying to re-invent the wheel. But first, have you experienced the Fit Pro Cycle? If you’re not sure…read on:

This is an interesting question that definitely explores the psychology aspect of our role as a trainer.  Initially, you might think “why would anyone be resistant to achieving their goals?” However, I’ve seen it so often with clients, potential clients, people that aren’t even my clients, etc.… it’s a common issue that is sometimes erroneously perceived as a lack of motivation.  However, emotional resistance is something that goes deeper than motivation.

A client can be motivated to change but, simultaneously, emotionally resistant.  For example, I’d be willing to bet that most trainers reading this have worked with a client who had New Year’s resolutions to get in shape but it somehow fell flat.  The motivation was there… the client took that all important step to approach you. Whether they recently had a health scare/wake-up call, wanted to get rid of the spare tire around their belly or incorporate more healthy habits into their lifestyle, they knew they needed to take steps towards their goals.  They may not have known what the next steps were (which is why they came to youJ) but they knew they had to take them.  HOWEVER, their level of motivation was not as strong as their power of emotional resistance.  In other words, their motivation to change was not enough to elicit change…

Whether you’re a fitness professional who has just started with a new client or have been training the same client for multiple years, providing top-notch service will always separate you apart from others. Impeccable service is not only crucial to obtaining new business but is the necessary foundation that every fitness professional needs to abide in retaining the clientele that you already have.

So, how do you separate yourself from the rest of a competitive field of fitness professionals? One word — integrity. There’s no faking integrity since your clients are intelligent enough to know if someone doesn’t genuinely care about their well-being or is even being dishonest with them. Integrity is what your client witnesses and feels emotional with you on a personal level. Besides tremendous service in the trainer/client session, you must go even further to truly produce excellent service.

You’re stressed out, feeling uneasy but know you need to make a change. Your livelihood is on the line!

Should you raise your rates or keep them where they currently are? Are you making a big mistake if you raise them? Or is this what you are supposed to do? What’s the best plan of action for yourself and your business?

These worries and questions are normal when you are running your own personal training business. While your business should always focus on providing the best and most effective fitness training, it’s also imperative that you structure your income to reflect your worth (and needs) as well.

Check out these three key points if you are currently facing this situation in managing your own training fee structures: