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4 Industry Experts Tips to Build Your Client Base

Posted On June 08, 2015

FPO Crew

2 Comments

To successfully develop your business it is not enough to merely offer high quality, expert training. Your business is only as strong as your clients, thus it is essential to develop, expand, and nurture your client base. Here are four quick, easy ways industry insiders use to constantly improve their client base:

1. Get the word out by writing: Paul Kuck, of Club Industry, says writing about fitness can be a great way to get your name out and demonstrate your expertise. He advises trainers to:
“Start writing. Writing is another effective way to tell people that you are the obvious expert and increase your visibility. Magazines, trade journals and newspapers are some of the publications that you can write for. Make sure your articles are interesting and easy to read (e.g. use shorter paragraphs and bullets).”

Alternate Revenue Streams

Posted On May 19, 2015

Lisa Lorraine Taylor

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Hi Fit Pros,

TrainerLisa here and in this month’s fabulous issue of Fitness Professional Online, I’m going to give you some ideas on how to tie in Alternative Streams of Revenue in your business.

Regardless of whether you’re an employee (at a gym, spa or wellness center), you’re an independent contractor, or work for yourself, everyone (and I do mean EVERYONE) in our industry has thought of or has some Alternative Stream of Income. And if you don’t but have always thought about it, well think no more, it’s time to act and start securing your future!

Now before I get into what those stream are, and how you can tap into the business with little effort (hopefully), we’ll briefly touch on what exactly Alternative Streams of Revenue are, and what it can mean to you and your business.

Running Injuries 101

Posted On May 18, 2015

Christina Chapan

2 Comments

Running has increased in popularity. It has also increased with the average age of five years in both males and females since 1980 to 2011. The number of people finishing a marathon has gone from 1 percent of the population to 5 percent in just a few years. In 2008, more than 14 million runners completed at least 100 days running. But with the interests and increases in running, there are always possibilities for injuries. On average there are 4 injuries per 1,000 hours of running. This means that if you are running 5 to 10 hours per week, you could potentially get 2 injuries per year. This article is dedicated to eliminating or reducing them in your running journey. Most injuries occur when you are a new runner, increase your mileage more than 10 percent in a given week, or are coming back from an injury. Adding distance, using uneven work, speed, running up hills, and interval training are other reasons runners get hurt. The lower body of the hips, knees, legs, and feet are more commonly injured. In the next paragraph, common injuries will be addressed.

Preventative treatment and Rehabilitation for Plantar Fascia

Posted On May 11, 2015

Christina Chapan

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The plantar fascia is a band of connecting fiber that originates at the heel and goes to the bottom of the toes. It facilitates warm-ups of balance, stability, running, walking, and cardiovascular warm-ups. Plantar fasciitis is a condition where the plantar is overstretched; it results in pain that comes from micro-tears and inflammation to the fascia. Some of the causes of plantar fasciitis include improper shoes, wear or tight ankles or calves, increasing vigorous activity more than 10% in a week, and vigorous activity such as running, jumping, or pounding on the bottom of the foot. Tight hamstrings, calves, and shins and stress placed on the plantar fasciitis cause plantar fasciitis. Some great exercises to prevent or rehabilitate the plantar fasciitis include:

Run/Walk Method

Posted On May 04, 2015

Christina Chapan

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[ File # csp0040626, License # 2990982 ]Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php)(c) Can Stock Photo Inc. / barsikJeff Galloway is a 1972 running Olympian who since 1974 has helped more than 300,000 runners achieve their dream of running their first marathon. Following his program of running and walking guarantees a 98 percent injury-free rate. In 1978, Jeff was asked to teach a class in beginning running to 22 deconditioned athletes. He started with the group walking, inserted running, and gradually increased the running segments over 10 weeks. Most continued to take walk breaks to the end of the class and all finished a 5K or 10K. All 22 finished the program with no injuries.

He has authored Runner’s World articles and been on several podcasts that have been used by hundreds of thousands of runners of all abilities. His training schedules have inspired the marathoners of all shapes, sizes, ages, and sex who follow the Galloway RUN-WALK-RUN™, low-mileage, three-day, suggestions to an over 98 percent success rate.

Post – Marathon Blues

Posted On April 27, 2015

Christina Chapan

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You have been working hard for the past 18 to 32 weeks and then race day approaches and goes. The miles, the workouts, and the planning are all part of a plan that gets you ready for the race and produces a purpose in your life and a plan for staying fit. It is an exciting time, but, after all, the preparation is over, often times the blues can set in.

After training for a long-distance event, post-marathon blues can occur as you complete one event and feel depressed and empty as you transition to not having a goal. This is caused by a depletion of choline, a precursor for mood-regulating neurotransmitters like dopamine and serotonin. It can cause low energy and depression in most runners.

Fitness News for April 24

Posted On April 24, 2015

Doug Holt

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Here’s the best of what’s going on in the health and fitness world for the week of April 24, 2015 Senator Mike Duffy Expensed $10K in Personal Training (well, it’s not that bad for Washington we guess) Personal trainer Mike Croskery told suspended Senator Mike…

An Endurance Athlete’s Guide to Energy Supplements

Posted On April 20, 2015

Christina Chapan

1 Comment

Running, biking, and swimming are high-intensity activities. For the endurance athlete, there are many types of energy supplements. Athletes generally use these portable, convenient supplements every 30-50 minutes during races or events that are more than 60 minutes in length.

Energy supplements contain a combination of proteins, carbohydrates, sodium, electrolytes, potassium, caffeine, and fats to burn energy. There are two kinds of carbohydrates in energy supplements—simple carbohydrates of sucrose, glucose, and fructose and complex carbohydrates such as glucose polymers and maltodextrins.

Supplements delay muscular fatigue, raise your blood sugar, enhance performance. You may also feel a psychological boost in as quickly as five minutes after consuming energy supplements. Energy supplements can provide an athlete with energy during events that require extreme endurance.

Giving a new meaning to “Dog Trainer”

Posted On April 17, 2015

Doug Holt

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As personal trainers, it can be tough to teach our clients various exercises. The push-up is one of the best foundational movements. In fact, it’s such a great movement that regular FPO contributor Shaun Zetlin wrote not one, but two books on Push-ups.

One thing I didn’t see in Shaun’s books was this:

Fitness News for April 15

Posted On April 16, 2015

Doug Holt

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Here’s the best of what’s going on in the health and fitness world for the week of April 15, 2015 New York Court Awards Injured Personal Training Client $980000 (That’s a LOT of dough!) The New York State Supreme Court ruled in favor of a personal training client who…

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