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Intent Marketing

Posted On May 28, 2018
Athor Image Eric Malzone
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There is a plethora of traditional marketing strategies and tactics that can help you grow your business. Once you get creative, the options are endless…and constantly evolving with technology.

At the Fitness Marketing Alliance, when it comes to traditional, we highly prefer and suggest intent marketing.

Put simply, intent marketing is catching the potential consumer when he/she has the intent to solve a problem. If your product or service can solve that problem, wouldn’t it be a great time to be in front of them? They are figuratively raising their hand and asking for your help.

Life Can Be A Zoo: A Guide for Stretching for Young Children

Posted On May 25, 2018
Athor Image Christina Chapan
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Stretching is important for any age especially children since their muscles and bones have not finished growing yet. Though injuries to children are more easily repaired than for adults, bone and ligament injuries never repaired as fully as healthy new muscle. Stretching is generally overlooked in children’s training programs yet children need to stretch for the same reasons as adults.

Hence the following animal poses designed to teach flexibility, strength, balance, concentration, and the importance of stretching, presented as a play, achieve the desired results.

Training Those With Disabilities: The Importance of Becoming Certified

Posted On May 21, 2018
Athor Image Sally Perkins
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Everyone is in need of physical activity for favorable health, including people with disabilities. According to the CDC, 53 million adults in the USA are living with a disability. However, nearly 50% of those who are capable of being physically active does not get nearly enough physical activity. As a fitness professional, it is always good to be armed with as many skills and certifications as possible as it will allow you to stand out in an intensely competitive field. Obtaining the necessary certifications that will enable you to provide all-inclusive training to the disabled will not only allow you to cater for a niche market but will see you render an invaluable service to the community as well.

Authenticity Is The New Black

Posted On May 14, 2018
Athor Image Eric Malzone
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I recently did a self-experiment.  I posted 30 days of videos to my personal FB and IG accounts (#deepthoughtswithriver).  As a recently converted digital nomad, my sister was legitimately concerned that maybe, out of isolation, I was talking to my dog (River) a bit too much.  She may be right, but that wasn’t the point.

The point is that social media has become a place where people post things (images, memes, videos, etc) that only reflect the images of their “perfect” lives.  Real life is far from perfect…we all know that.

Carbohydrates: Don’t Avoid Them!

Posted On May 11, 2018
Athor Image Christina Chapan
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Carbohydrates are a group of organic compounds made of carbons that include sugars, starches, celluloses, and gums. They serve as a major energy source in the diets of animals and humans. They provide fuel for aerobic and anaerobic activity. Carbohydrates provide sustained energy for aerobic activity and immediate energy for anaerobic or high-intensity activities. It is essential that long-distance runners and high-intensity athletes intake adequate carbohydrates before, during, and after activity. The appropriate amount will depend on the length and intensity of the activity. Carbohydrates are needed to burn fat and are metabolic primers. When you eat carbohydrates, they are released into your bloodstream, cause insulin to be released, and provide energy to the cells and the blood. This means that carbohydrates, taken in the right amount and in small amounts, can aid in weight loss as well.

How To Ask For Google Reviews

Posted On May 07, 2018
Athor Image Eric Malzone
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88% of consumers trust online reviews as much as personal recommendations.  

Business reviews are EXTREMELY valuable from a local search engine optimization standpoint.  

Yes, it is a fantastic idea to ask your clients for reviews, but HOW you do it is just as important.  Luckily, we’ll share…

Maintaining Your Integrity As A Personal Trainer

Posted On May 07, 2018
Athor Image Sally Perkins
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Every personal trainer worth their salt knows that fad diets and exercise programs don’t work. According to a Business Insider report by Chris Weller, this is primarily because in most cases, the science behind these so-called revolutionary fitness hacks have been either blown way out of proportion or optimized to make a certain eating plan or workout appear more effective than they actually are. Unfortunately, these quick fixes are what sell and some personal trainers have started using them to build a solid client base more quickly. But is sacrificing your integrity for the sake of getting more clients really a good idea? Well, the short answer is no—and here’s why:

Introduction to Using Visual Schedules with Autistic Students

Posted On May 04, 2018
Athor Image Christina Chapan
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What is a visual schedule?

A visual schedule is a plan that helps those students with limited abilities who cannot communicate, such as those children-through-adults limited speeches, sensory issues, and developmentally challenged as well as autism. They have trouble understanding and giving input to instructions. Persons with limited speech and autism often have difficulty following verbal directions and social cues.  A schedule helps a person to see a plan of action for the exercise session order of events, as well as remain calm, reduce inappropriate behaviors, develop independence, and increase self-esteem.  Even if the whole group does not need a schedule, working with a group of both special needs students and regular education students helps the whole group see a beginning and ending to an exercise session.  A visual schedule is also helpful for breaking down a task that has multiple steps to ensure the teaching and compliance of those steps.

Four Keys to Success for Health and Healing

Posted On May 03, 2018
Athor Image Avital Miller
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TV fitness celebrity Forbes Riley states, “open your eyes to new healing possibilities” in the foreword of my new book Healing Happens: Stories of Healing Against All Odds. She sets the tone for stories from eighteen health and healing experts who have helped themselves and clients overcome seemingly insurmountable challenges even when given six to eight weeks to live. From this research, there are four key takeaways to health, happiness, and success.

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