It’s easier and cheaper to keep a current client than it is to try to find new ones. Here’s my Top 12 Ways to Maximize Personal Trainer Client Retention

When it comes to training success and longevity, retention is key.

Long-term clients essential. They’re your best source of new business (through referrals), are most likely to provide you with social proof (through testimonials), and are most likely to buy and recommend any affiliate products you may offer.

Retaining long-term clients allows you to focus on what’s important, namely high-quality service and results-based training.

Fitness businesses come in all shapes and sizes — from boutique Barre studios to big box gyms. We find our niche and serve the needs of our clients. Although services vary, successful businesses have one common thread. We have multiple streams of revenue to keep our operations afloat and thriving. Running multiple profit centers such as personal training, boot camps, and nutritional products is a tenuous balance. As entrepreneurs, it is easy to get distracted and have your hands in many different areas. However, we need to focus our energy on services that provide the deepest impact and the most return on investment. But we cannot rely on one area of our business to do all the heavy lifting!

We are going to explore ideas for diversifying your current income. We’ll also discuss how to create programs that include multiple profit centers to showcase the best of your business. To dive in, let’s look at a preliminary list of profit centers. Where does your business line up? Are you highly functioning in at least six of these areas? Write them down. Add to the list any of your services not reflected below.  Keep that list. You’ll use it as we work through this topic together.

Have you ever dreamed of starting your own business? If yes, then you are not alone. Nearly 50% of employees in their 20s or 30s would like to start their own business (University of Phoenix 2014). However, according to the Wall Street Journal, only 3.6% of adults under age 30 own a stake in a private company (Simon 2015). If you truly desire to start a business, what’s stopping you? Perhaps you can’t raise the money. Or maybe you just don’t know where to begin. My guess is that the process seems overwhelming!

We all get discouraged when we think of what we would need to do to launch a business. But life doesn’t happen in a quantum leap. It happens in small steps you take toward your goal every day. In this article, I will provide 10 steps to get you started on starting your business. Does this mean that significant success will happen in 10 easy steps? No way! One step may need to be broken into five smaller ones. It’s up to you to decide how small the steps are. All that matters is that you keep moving forward.