Breaking Through Subconscious Beliefs – Angela Anderson

With over 20 years in personal development and entrepreneurship in the areas of subconscious belief reprogramming, health & fitness, and business, Angela helps others radically upgrade their personal and professional lives by helping them reconnect with their deepest desires, reprogram their beliefs at the subconscious level, and then take deliberate & focused action.

Marketing with The “Hero’s Journey”

Storytelling is an art that has been around since the dawn of human civilization. It also happens to be an extremely powerful tool when it comes to marketing your services.

Today, we’ll talk about The Hero’s Journey.  There are endless variations to this formula, so we’ll share an abbreviated version that we use often at FMA with great success.  I’ll also tailor it to the fitness industry to offer as much immediate value to you as possible.

The Mental Side of Training – Chrissy Barron

Check out her new book: The Athlete’s Log for Mental & Physical Training Chrissy Barron was a former Collegiate Cheerleader at California State University Northridge where she competed on the university’s collegiate national team for three consecutive years. In 2011 she found CrossFit (TM) and since has aimed…

Intent Marketing

There is a plethora of traditional marketing strategies and tactics that can help you grow your business. Once you get creative, the options are endless…and constantly evolving with technology.

At the Fitness Marketing Alliance, when it comes to traditional, we highly prefer and suggest intent marketing.

Put simply, intent marketing is catching the potential consumer when he/she has the intent to solve a problem. If your product or service can solve that problem, wouldn’t it be a great time to be in front of them? They are figuratively raising their hand and asking for your help.

Authenticity Is The New Black

I recently did a self-experiment.  I posted 30 days of videos to my personal FB and IG accounts (#deepthoughtswithriver).  As a recently converted digital nomad, my sister was legitimately concerned that maybe, out of isolation, I was talking to my dog (River) a bit too much.  She may be right, but that wasn’t the point.

The point is that social media has become a place where people post things (images, memes, videos, etc) that only reflect the images of their “perfect” lives.  Real life is far from perfect…we all know that.

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