Technical Optimization and Search Engine Optimization
Allow your business to be found. First impressions are important, but people need to find you first before they can get that first impression. Our team will go through and complete a technical audit including page speed loading improvements, improved user experience on mobile devices, website responsiveness, as well as search engine optimization.
Google AdWords
70% of people get their first impression of a business through a Google search. Google Ad Words allows you to be at the top of search and first to mind when your audience is warm and looking to solve a problem. We all use Google. Now is your chance to optimize that experience for your marketing.
Google Local Setup and Optimization
When you search for a service online, where do you go? If you’re like most people, you go straight to Google for the answer. If it’s related to a local business, such as yours, then the local businesses show up just after the paid ads in the maps section of the search results. This is where most people find fitness businesses and where you need to be. Our team will not only claim your listing if it doesn’t exist, but we’ll also make sure it’s properly setup and optimized to ensure you the best results. This alone can be a game changer for your business.
Instagram Setup and Optimization
Instagram usage has grown dramatically in the past few years. We see more and more small businesses harness the power of this social platform. Make no mistake, when you’re running a business, Instagram isn’t just about adding pretty pictures. You want this platform to work for you, and we’ll make sure your businesses Instagram page is setup properly and optimized to give you the most exposure to your ideal client base.
Facebook Setup and Optimization
You may or may not already have a Facebook page for your business, but is it optimized? Did you know that Facebook has entered the local search business? A quick search for “pizza in [put your area]” on Facebook will show you local pizza places that have invested in trying to get your business. Don’t be mistaken; there are people doing this right now looking for your services as well, and you need to make sure your business profile is properly setup and optimized. Don’t worry; we’ll do all the heavy lifting on this one and help you get up and running quickly.
YouTube Channel Setup and Optimization
Did you know that YouTube is the second biggest search engine in the World? YouTube processes more than 3 billion searches a month. It’s bigger than Bing, Yahoo!, Ask and AOL combined! There’s also no better way to showcase what you do and how you do it other than video and if you’re creating a video, you should be broadcasting on your own channel. We’ll setup your channel with your custom branding and optimize this social media channel to help you get in front of your customers locally and around the World.
Twitter Setup and Optimization
You may tweet or you may not. Either way, your clients might want to hear from you, and it’s another channel that will allow you exposure and a platform from which you can tell your story. As with the other social media channels, we’ll setup your Twitter page for your business and optimize it for both search and Twitter users.
Pinterest Setup and Optimization
The half-life of a pin on Pinterest is 1,680 times longer than a Facebook post and therefore can continue to get you exposure for months after it’s posted. The fitness industry is heavily image intensive, and Pinterest is a great social platform to help you get more exposure. Also, one-third of all Pinterest sign-ups come from men now, so you’re truly reaching a large demographic of users. We’ll get your Pinterest profile setup and optimized.
Email Setup for Newsletter Signups and Marketing
You may tweet or you may not. Either way, your clients might want to hear from you, and it’s another channel that will allow you exposure and a platform from which you can tell your story. As with the other social media channels, we’ll setup your Twitter page for your business and optimize it for both search and Twitter users.
Content Calendar Template and Training Video
Now that you have a powerful website and optimized social media platforms, you have the same potential as a major media outlet. By having a content calendar, you’ll be able to prepare your marketing ahead of time which will make it easier for you to be first to mind with your potential clients and it will make it easier for you to produce content. A content calendar also frees you up to listen to your audience and iterate accordingly.