Brian Alexander - Getting the Right People in the Right Seats

Brian is CEO/Founder of CrossFit Illumine and Illumine Fitness in Chicago.  He has a rapidly growing business with two locations and a clear distinction between Illumine and his competitors.

Having found CrossFit after a decade of hitting the weights and running at the gym, Brian hasn’t looked back.  He always says CrossFit makes you a better human being physically, mentally and emotionally and is passionate about everything he does.  When he found CrossFit it was a “Lightbulb” moment and he knew he had to share it with the world.  His biggest assets are his leadership and motivation skills.  Three passions in life are Nutrition, Fitness, and Pitbulls.

CrossFit Illumine is a direct reflection of his philosophy on Fitness and Life in general.  He teaches people about the big picture, longevity and taking risks.

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Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.

Latest posts by Eric Malzone

• The Beautifully Complicated World of Hormone Optimization – Dr. Jeoffrey Drobot - December 10, 2019
• The Go-Giver Way – Bob Burg - December 4, 2019
• Content is King in the 50+ Market – Jay Croft - November 29, 2019