Position Your Business to offer Long term packages with Principles of Periodization
“Will you paint my picture?” the lady said.
“Absolutely,” Picasso answered.
Thirty seconds later the picture was complete.
“That will be 5000 dollars,” Picasso said.
“Five thousand dollars?! It took you 30 seconds!” The lady was shocked.
“It took 30 years to learn to paint the picture in 30 seconds.”
Sometimes we feel like we just are not connecting with our staff, clients, and athletes. A few years ago, I discovered the Five Love Languages by Gary Chapman. They transformed the way I work with my fellow co-workers, athletes, friends, and family. With just a little time and effort, you can make those who you have not been able to reach more open to you. In this next paragraph, I will describe each of the five languages as well as ways to inspire and motivate those around you.
As a fitness professional, you most likely want your website to attract new clients, provide information about yourself and your services, and share health and fitness information/instruction as a resource for current clients and the fitness community at large.
These goals definitely overlap. When prospective clients come to your website, they will be interested in your professional background, your services, and your expertise.
“What gets measured gets done.” There is a reason why this old cliché is very much valid in the financial and business world. It is crucial to creating a plan and have quantitative data in order to measure progress and improvements, and to ultimately increase performance, right?
Well, client programming is making a plan for improvements. As fitness professionals, we should consider ourselves in the business and financial world and client programming is the gateway to a beneficial fitness career.
Be sure not to fall victim to the disease of walking into the gym without a plan and just putting your client through a workout. Because after all “Comfort is a slow death.” Instead, client programming is a simple discipline that will set fitness professionals apart from your every day “fitness hobbyist.”
As you probably know, Instagram has lately climbed its way up to be the hottest marketing platform, especially with the recent opening of Instagram Ads accelerating the pace of marketers putting effort into Instagram. You’re probably in a frantic thinking about what kind of content you are putting out. Obviously, to build a follower base on Instagram, you need high-quality content. That does not include big brand marketing budget, fancy video equipment, or celebrity endorsements. It is really about creative video content that people really care about. Instagram is a platform where you get to genuinely engage with your followers.
I recently sat down with a trainer that works part-time and was frustrated that she was not as busy as she wanted to be. When I spoke about her schedule and availability, I spoke that her hours of “9-1” Tuesday and Thursday and Saturday from 8-1 weren’t “ideal” but that is not an excuse to not be busy during those times.
So I asked her how she is spending her time from 10-1 (she has a session at 9 am) to be productive. Her response baffled me: “I workout for an hour and then I run errands.”
So I said, “How is this going to help you get sessions?”
To which she replies, “If it’s not going to pay me, I can’t justify spending time working on stuff for FREE anymore.”
Over time, branding has evolved to have a variety of meanings. But when trying to think about creating YOUR brand, a great place to start is looking at why Nike, Adidas, Starbucks, Apple, and even Disney stand out from the rest. What makes a consumer or client lean towards one product or service more than another? The answer is marketing, but more specifically, it is the power of branding. It is the idea of both tangible and intangible characteristics that make the brand unique. It is developing an image, even a promise, with successful results.
Every company needs a brand or even a persona of its own, but it is important for YOU, the entrepreneur, to build and define that brand yourself before it gets defined for you. You get to choose how you portray your company/business – so it would be smart to take some dedicated time to really cultivate what you want.
As the year winds down and the holiday parties crank up, I encourage you to carve a little time for yourself and reflect upon this year. Visualize what you wish to transpire in 2017. They say it’s about the journey, not the destination, yes? As I get older I am starting to understand more of what that euphemism really means. It may appear a small thing to do one thing for your business every day, but over time these things add up. Before you know you it, you’ve created a body of work that is your selling card to prospective clients.
As a small business owner and Pilates instructor, I find great irony in the desire to grow your business and have a full teaching schedule. When I am teaching the close to my maximum hours per week, I find it challenging to find time to focus on the big picture of my business.
What does a basic strength program look like with different Periodization systems?
There is currently scientific literature on 4 different periodization systems:
Linear periodization
Reverse Linear periodization
Daily Undulating Periodization
Block Periodization
It is important to understand that these systems are all examples of the application of Periodization.
As a general manager or owner of a facility, you are responsible for everything that happens or does not happen within the 4 walls of your facility.
You have no one to blame but yourself so you must take personal responsibility for everything. Does that mean you must do everything?
No, and it’s impossible so please do not try?
What you must learn to become great at managing everything within your 4 walls are 4 things:
Fitness Professional Online (FPO) is the online hub for fitness professionals, personal trainers, group fitness instructors, and others working in the fitness industry.
We provide information on continuing education, how to be a trainer, training a trainer, and getting a personal training certification.
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529 E. Gutteriez
Santa Barbara, CA 93103
(805) 500-6893
