Creating a Group Nutrition Program

The role of the fitness professional is changing. There is a new reality of doing business within the fitness industry. How many new fitness businesses opened in your area in the last year? The trends are indicating that more fitness professionals are specializing in a niche market yet broadening their service offerings for that target market.

The old 60-minute one to one fitness programs you were currently running are soon to be extinct in favor of group workouts that are shorter in duration but more intense that come with follow along nutrition programs.

How do you evolve your client programming to keep up with the changing fitness business?

Why not offer a group nutrition program? Yes, a group nutrition program. The number one reason your clients come to you is for weight loss so how are you helping them during the other 165 hours of their week when they aren’t working out with you?

Treating Fitness Clients Like Athletes –The Right Way Part 2

In Part 1 of this series I explained how our choices affect our athletic ability throughout life and how trainers need to be careful to not apply methods designed for athletes to fitness clients who do not have an athletic background.

This time we will go over the proper use of using programming often associated with athletes for the fitness client.

I touched on the “more is better” mentality of our culture in part 1, and how it often affects our fitness and performance development negatively.

If plyometrics are good, we might as well do more of them and alternate them with five more exercises to elicit even greater responses, right? Well, hold on there Mr. Give Me All You Got trainer. You need to step back and look at what is actually appropriate for the trainee and it turns out there are actual guidelines for optimal results for things like plyometrics as well as for reps.

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