A Brilliant IDEA
Forget Comic-Con. For those in the know, the convention to go to in San Diego occurred the week before. And while the city’s now infamous Fourth of July fireworks show may have been a fizzle, the successful launch of the 2012 IDEA World Fitness Convention—a four-day spectacular celebrating healthy living and the active lifestyle—was a true blast.
Set in San Diego’s 2.6 million-square-foot convention center, this year’s event—July 5-8—was also celebrating IDEA Health and Fitness Association’s thirtieth anniversary, attracting approximately 10,000 people from over fifty countries.
