Personal And Professional Development

How To Motivate Your Clients to Stay Exercising With MAPS

Posted On November 09, 2016
Athor Image Noel Lyons
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People start an exercise program with good intentions to lose weight, gain energy, or to enjoy better health. Yet many quit soon after they start. Hence, it’s one of the key reasons why people seek out Personal Trainers – to sustain their motivation!

So here’s how to set up an exercise regime around Motivation Expert Michelle Segar’s MAPS [Meaning, Awareness, Permission, Strategy] framework, so clients stay inspired with exercising longer.
1. Meaning
a) The idea here is “when you change the meaning, you change the motivation.”

The meaning you assign to any form of exercise depends entirely on WHY you select it. Hence, if you understand the WHY of something you want to do (the reason you’ve chosen it), you’ll more likely embrace and sustain it.

How Do You Create Marketing That Really Works?

Posted On August 31, 2016
Athor Image Tim Wesley
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You need revenue, and you need it fast. You spend all night writing an ad that beautifully describes your product or service. You include the fact that you’re convenient, have the lowest prices, the highest quality and have been in business since 1431 B.C.

You pay a small fortune to have the ad placed in your local newspaper, radio, and TV. And what happens? The phone never rings… not even once. Why?

What you need to know…

Every business owner has experienced the frustration of spending hard earned marketing dollars and failing to generate any interest or response. That’s because you focused on the wrong things in your ad.

Getting Clients to Change Their Habits

Posted On August 20, 2016
Athor Image Noel Lyons
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If you find yourself in challenging conversations with clients around changing nutritional and lifestyle habits, then “Motivational Interviewing” (MI) can be a valuable tool to add to your skill set.

It has certainly served myself well in training VIP clients who want to retain an element of control (and personal significance) when working out or examining their diet! It’s also a good way to customise exercise, nutritional and lifestyle information to best fit the client and their unique circumstances versus the all too common “one-size fits all” approach.

The problem is that MI can appear quite complicated to apply. However, the principles are simple and knowing these alone can greatly enhance your effectiveness to influence and inspire clients to change.

Soulful Branding

Posted On June 01, 2016
Athor Image Karen Marzec
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It is an epic time to be a fitness professional! From joining in to make a difference in the war on health epidemics like obesity and depression, to harnessing technology advancements to deliver fitness services across the globe, our field is exploding with opportunity.  Here you stand, ready with a solid education and the heart of a champion, determined make a difference.  But with scores of people joining the fitness industry every day, how will YOU stand out?
Regardless of the path, you pursue as a fit pro, it is your brand that will make you identifiable.  Think you’ve got it covered with a striking logo and website?  Think again… that’s just skimming the surface.  Your brand can be so much more!  You say you’ve got a fierce drive, determination, and an unmatched work ethic?  Awesome, but go bigger!

The Evolution of a Personal Trainer

Posted On December 09, 2014
Athor Image John Paul Catanzaro
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You’ve heard the classic story: He started in the mailroom and now he’s running the company! Personal training is no different than any other business – you must start from the bottom and work your way up. As far as I see it, a career in personal training should follow this timeline:

Late Teens and Twenties

This is the time to pay your dues by working for others. It is an opportunity to build up clientele, experience, and capital. Physically you will peak, but you have a lot to learn. Education is extremely important during this period. As I’ve said in the past, “the more you learn, the more you earn!”

Take-home message: Crawl before you run!

Looking toward the New Year

Posted On November 21, 2014
Athor Image Sean Yeager-Diamond
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This is time of year when many of us think about resolving to make changes in our lives. What if we shift the way we think about change. Typical resolutions like, “I’m going to quit smoking, I’m going to lose weight, I’m going to exercise more, or I’m going to eat better” are secretly admissions of past years sins. By naming specific activities we are narrowing our life’s focus to a few ‘bad behaviors.’ Why not focus on what we really want out of life, and then make sure our choices are in line with that path. Let’s challenge ourselves to think about our upcoming resolutions as the creation of new opportunity, not as a rejection of a current lifestyle. Resolutions should be approached from a perspective of embracing a New Year with new possibilities, recognizing all that the previous year has given us, and welcoming in more.

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